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How should marketers decide which specific promotional products provider to use?
First and foremost, marketers should ALWAYS use a company who is a member of APPA.
90% of the complaints we receive come from companies who have bought promotional products from a NON-APPA member. We are powerless to intervene on their behalf if marketers take that risk.
There are a lot of small, inexperienced and unethical promotional providers out there. Of the approximately 2,000 so called promotional product providers in Australia only 300 are legitimate APPA members.
APPA can only assist in dispute resolution if the company they deal with is an APPA member.
Are there any industry awards for the promotional products sector?
We do have industry acknowledgement through our yearly APPA Pyramid Awards for Promotional Excellence. These prestigious awards occur every August and winners can be seen on www.appa.com.au
Ref: Interview APPA CEO by
Trudy Willis
PromotionalWorld has been a winner of two APPA awards
Reach:
71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.
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Moreover, 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the participant and their associates.
Recall:
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
Total Promotional Product Sales:
Sales in Australia : $1.56 Billion (an increase of 35% in the last 3 years)
Sales in New Zealand : $213 million (an increase of 30% in the last 3 years) |
