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How are promotional products being used differently by marketers in 2005?
The current trends in promotional products are rapidly changing and include movements towards high perceived value items over the cheap and nasty.
Also, creativity, professionalism and relationships are taking the place of Dutch auctions for products.
Price used to drive the market but now marketers are tired of getting cheap product that fall apart or arrive late. Marketers are finally realising a professional promotional product provider can make their jobs easier, supply their company with additional creativity and help diversify their overall marketing coverage. Ref: Interview APPA CEO by
Trudy Willis
Reach:
71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.
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Moreover, 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the participant and their associates.
Recall:
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
Total Promotional Product Sales:
Sales in Australia : $1.56 Billion (an increase of 35% in the last 3 years)
Sales in New Zealand : $213 million (an increase of 30% in the last 3 years) |
